MASTERING PM DIGITALIZATION

Meet Product Managers • Enjoy Networking Meetings • Share Experiences • Use Cases • Strategies • Management Models • Tools

Nikola Dojcinovic, Director of Product Management Health Informatics, Philips

Strategies for a Circular Product Management

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Sanchit Juneja, Director Product (Big Data & Machine Learning Platform), Booking.com

Managing One of the Biggest Home-Grown MLOps Platforms

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Malik Chitour, Line of Business Managing Director, Hyva

Transition to Digital Business Models in the Commercial Transport Vehicle Industry

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Vikram Ghotgalkar, Product Lead, ING

How to Foster and Manage Digital Customer Engagement

Floor Tuinstra, Head of Product UBsend (Part of Heartland Group/ Bestseller)

The Speedboat that Enables Container Ships

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David Behlich, Head of Product Digital Retail Platform, Otto Group

How to Establish a Product Bubble Inside Your Company

Stella Serena Grosso, Senior Data Scientist, Leukocare AG

Digitalizing the Pharmaceutical Industry Through High-Impact, Agile Scrum Teams

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Hendrik Leschber, Product Owner, cubotoo

Why and How an Established B2B Retailer Starts a New Digital Business Model

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Björn Pötter, Head of Products / Director IQM France, IQM Quantum Computers

Platform Economy for Quantum Computing

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Digitalization Is Fundamentally Changing Product Management

Digitalization enriches product management with new technological, organizational, social and cultural dimensions. The development of digital services with new revenue streams and added value is a key for future competitiveness in B2B and B2C. The shift from classical products towards value-adding digital services requires PMs to to think even more connected and out-of-the-box. Collaboration with board, marketing, sales, R&D, manufacturing and IT is intensifying. New internal and external teams in fields like innovation, creation, digitalization or data analytics add to a matrix that has been complex even before. As “CEOs of the product” PMs orchestrate the productive exchange of all these players.

Digital experiences and service offers around the product have been becoming more and more business-critical in a society which is online 24/7. This is true for all industries, though dynamics differ. Connected products, digital platforms, big data, smart factories, new production processes, cross-industry cooperation, intelligent supply chains and decreasing customer loyalty foster the paradigm shift from products to on-demand-services.

By presenting selected use cases and business models the webinar teaches strategies, methods and tools of Product Management 4.0. It helps you to improve your personal digital competences quickly as well as the digital maturity level of your organization.

Interactive Networking Format

  • Inspiring talks (Cutting-edge business cases, strategies, technology, best management practices, analysis, methods)
  • Workshops
  • Networking meetings
  • Online archive and community

Topics

  • Changing profile and role of the product manager
  • Product management = business development?
  • Servitization: From products to digital services
  • Digital value creation
  • Digital value chains
  • Marketing of digital business models
  • Per-per-use and subscription models
  • Product Management 4.0 – CEO of the product?
  • How to increase acceptance for cloud-based service models
  • Methods for identifying use cases
  • Organisational and cultural change
  • Agile management methods (Design thinking, Scrum, Holacracy, ….)
  • Individualization and customer centricity
  • Methods for developing digital business models
  • Management methods in the 4.0 world
  • Platform economy
  • PM toolset of the future
  • Data management: Quality, interoperability, analytics, visualization
  • Big data analytics in product management
  • Market analytics / business analytics
  • Portfolio management
  • Complexity and variant management
  • Service 4.0 / Digital after sales processes
  • Digital twins: Creation and usage
  • Blockchain: Potential and outlook
  • How to increase customers willingness to share data
  • UX/CX (User Experience/Customer Experience)

Thanks a lot for the organization and the great speakers, really a nice and productive conference.

Antonio Cuadros Sanchez, VP Secured and Unsecured Lending, ING España & Portugal

Congratulations! Your performance in realising Product Management Strategy Day 4.0 was outstanding. Very informative and will help us with our tasks as product managers in the future.

Martin Hunkeler, Manager Sales/Marketing and Product Management, SCHNEEBERGER AG

Thank you for organising this event, the high quality of the presentations really surprised me in a positive way.

Patrick Berchtold, Product Marketing Manager, hubware

A highly educational event, with an excellent variety of speakers from multiple industries, geographies, and backgrounds.

David Tolley, Director Industry Strategy, Vocalink

It was a pleasure to share my insights with the attendees both whilst presenting and in the match meetings. Also, the open sessions were very engaging and really encouraged debate amongst the participants which was really interesting and engaging.

Winston Pearson, Product Manager – Cash Management, AccessPay

Program (click to open)
CETActivity
08:00Registration is open
08:30Opening by the chairman
08:45Transition to Digital Business Models in the Commercial Transport Vehicle Industry
  • Use case started as a co-creation with major customer
  • Quick MVP building and scaling through design thinking and discussions with stakeholders
  • Change of mindset using the lean-agile methodology
  • How hardware businesses are dealing with challenge of data monetization
  • Business model options
    Malik Chitour, Line of Business Managing Director, Hyva
  • 09:15Digitalizing the Pharmaceutical Industry Through High-Impact, Agile Scrum Teams
  • Increasing product quality and decreasing costs via process automation
  • Boosting project efficiency and communication between teams via Kanban boards
  • Establishment of self-organized scrum teams in a traditionally managed industry
  • Improving productivity and innovation through lean and agile concepts
    Stella Serena Grosso, Senior Data Scientist, Leukocare AG
  • 09:45Why and How an Established B2B Retailer Starts a New Digital Business Model
  • The B2B environment in building materials trading
  • The need for an alternative business model
  • Use cases of the cubotoo platform
  • Our path to the best solution
  • Organizational & cultural challenges
  • Findings & recommendations
    Hendrik Leschber, Product Owner, cubotoo
  • 10:15Coffee break mit networking
    11:00How to Establish a Product Bubble Inside Your Company

    David Behlich, Head of Product Digital Retail Platform, Otto Group
    11:30Platform Economy for Quantum Computing
  • The classical and quantum computing industry value chain (IT infrastructure, HW, SW)
  • How to insert a new computing paradigm in an existing market
  • Customer segmentation and go-to-market strategies
  • Dealing with the market dynamics of an emerging technology (innovators, early adopters, etc.)
  • Dealing with the infamous Gartner hype cycle (e.g. “Quantum Winter”)
  • Employing service models for quantum computing (IaaS, PaaS, SaaS) in different customer segments
    Björn Pötter, Head of Products / Director IQM France, IQM Quantum Computers
  • 12:00Lunch Break
    13:00Managing One of the Biggest Home-Grown MLOps Platforms
  • Orchestrating large team of 20+ PMs and 150 developers
  • Management model and methods
  • What it means to be be a data driven organisation
    Sanchit Juneja, Director Product (Big Data & Machine Learning Platform), Booking.com
  • 13:30Strategies for a Circular Product Management
  • Why is circular product management different?
  • Lifecycle vs. lifetime
  • Shift from transaction to assets
  • Key tactics for successful circular product management
  • Data as enabler of proactive circularity
  • Co-investing with customers in assets with new business models
  • Increasing terminal value for lower costs of ownership
  • Embedding circular design into product development
    Nikola Dojcinovic, Director of Product Management Health Informatics, Philips
  • 14:00Coffee break mit networking
    14:30How to Foster and Manage Digital Customer Engagement

    Vikram Ghotgalkar, Product Lead, ING
    15:00The Speedboat that Enables Container Ships
  • How to stay agile in a data driven supply chain
  • Customer driven development as leverage towards platform
  • Agile and scrum vs project management
  • Center product management around APIs as products
    Floor Tuinstra, Head of Product UBsend (Part of Heartland Group/ Bestseller)
  • 15:30Closing discussion and wrap-up
    Program (click to open)
    CETActivity
    08:00Registration is open
    08:30Opening by the chairman
    08:45Transition to Digital Business Models in the Commercial Transport Vehicle Industry
  • Use case started as a co-creation with major customer
  • Quick MVP building and scaling through design thinking and discussions with stakeholders
  • Change of mindset using the lean-agile methodology
  • How hardware businesses are dealing with challenge of data monetization
  • Business model options
    Malik Chitour, Line of Business Managing Director, Hyva
  • 09:15Digitalizing the Pharmaceutical Industry Through High-Impact, Agile Scrum Teams
  • Increasing product quality and decreasing costs via process automation
  • Boosting project efficiency and communication between teams via Kanban boards
  • Establishment of self-organized scrum teams in a traditionally managed industry
  • Improving productivity and innovation through lean and agile concepts
    Stella Serena Grosso, Senior Data Scientist, Leukocare AG
  • 09:45Why and How an Established B2B Retailer Starts a New Digital Business Model
  • The B2B environment in building materials trading
  • The need for an alternative business model
  • Use cases of the cubotoo platform
  • Our path to the best solution
  • Organizational & cultural challenges
  • Findings & recommendations
    Hendrik Leschber, Product Owner, cubotoo
  • 10:15Coffee break mit networking
    11:00How to Establish a Product Bubble Inside Your Company

    David Behlich, Head of Product Digital Retail Platform, Otto Group
    11:30Platform Economy for Quantum Computing
  • The classical and quantum computing industry value chain (IT infrastructure, HW, SW)
  • How to insert a new computing paradigm in an existing market
  • Customer segmentation and go-to-market strategies
  • Dealing with the market dynamics of an emerging technology (innovators, early adopters, etc.)
  • Dealing with the infamous Gartner hype cycle (e.g. “Quantum Winter”)
  • Employing service models for quantum computing (IaaS, PaaS, SaaS) in different customer segments
    Björn Pötter, Head of Products / Director IQM France, IQM Quantum Computers
  • 12:00Lunch Break
    13:00Managing One of the Biggest Home-Grown MLOps Platforms
  • Orchestrating large team of 20+ PMs and 150 developers
  • Management model and methods
  • What it means to be be a data driven organisation
    Sanchit Juneja, Director Product (Big Data & Machine Learning Platform), Booking.com
  • 13:30Strategies for a Circular Product Management
  • Why is circular product management different?
  • Lifecycle vs. lifetime
  • Shift from transaction to assets
  • Key tactics for successful circular product management
  • Data as enabler of proactive circularity
  • Co-investing with customers in assets with new business models
  • Increasing terminal value for lower costs of ownership
  • Embedding circular design into product development
    Nikola Dojcinovic, Director of Product Management Health Informatics, Philips
  • 14:00Coffee break mit networking
    14:30How to Foster and Manage Digital Customer Engagement

    Vikram Ghotgalkar, Product Lead, ING
    15:00The Speedboat that Enables Container Ships
  • How to stay agile in a data driven supply chain
  • Customer driven development as leverage towards platform
  • Agile and scrum vs project management
  • Center product management around APIs as products
    Floor Tuinstra, Head of Product UBsend (Part of Heartland Group/ Bestseller)
  • 15:30Closing discussion and wrap-up

    Mövenpick Hotel Amsterdam City Centre • Piet Heinkade 11 • 1019 BR Amsterdam • Netherlands • phone +31 205191200, hotel.amsterdam@movenpick.com


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