Product Management 4.0 Strategy Day 2023 Amsterdam -

Nikola Dojcinovic, Director of Product Management Health Informatics, Philips

Strategies for a Circular Product Management

Why is circular product management different?
Lifecycle vs. lifetime
Shift from transaction to assets
Key tactics for successful circular product management
Data as enabler of proactive circularity
Co-investing with customers in assets with new business models
Increasing terminal value for lower costs of ownership
Embedding circular design into product development

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Digitalization enriches product management with new technological, organizational, social and cultural dimensions. The development of digital services with new revenue streams and added value is a key for future competitiveness in B2B and B2C. The shift from classical products towards value-adding digital services requires PMs to to think even more connected and out-of-the-box. Collaboration with board, marketing, sales, R&D, manufacturing and IT is intensifying. New internal and external teams in fields like innovation, creation, digitalization or data analytics add to a matrix that has been complex even before. As “CEOs of the product” PMs orchestrate the productive exchange of all these players.

Digital experiences and service offers around the product have been becoming more and more business-critical in a society which is online 24/7. This is true for all industries, though dynamics differ. Connected products, digital platforms, big data, smart factories, new production processes, cross-industry cooperation, intelligent supply chains and decreasing customer loyalty foster the paradigm shift from products to on-demand-services.

By presenting selected use cases and business models the webinar teaches strategies, methods and tools of Product Management 4.0. It helps you to improve your personal digital competences quickly as well as the digital maturity level of your organization.

Interactive Networking Format

Inspiring talks (Cutting-edge business cases, strategies, technology, best management practices, analysis, methods)
Workshops
Networking meetings
Online archive and community

Topics

Changing profile and role of the product manager
Product management = business development?
Servitization: From products to digital services
Digital value creation
Digital value chains
Marketing of digital business models
Per-per-use and subscription models
Product Management 4.0 – CEO of the product?
How to increase acceptance for cloud-based service models
Methods for identifying use cases
Organisational and cultural change
Agile management methods (Design thinking, Scrum, Holacracy, ….)
Individualization and customer centricity
Methods for developing digital business models
Management methods in the 4.0 world
Platform economy
PM toolset of the future
Data management: Quality, interoperability, analytics, visualization
Big data analytics in product management
Market analytics / business analytics
Portfolio management
Complexity and variant management
Service 4.0 / Digital after sales processes
Digital twins: Creation and usage
Blockchain: Potential and outlook
How to increase customers willingness to share data
UX/CX (User Experience/Customer Experience)

Program (click to open)

CET	Activity
08:00	Registration is open
08:30	Opening by the chairman
08:45	Transition to Digital Business Models in the Commercial Transport Vehicle Industry Use case started as a co-creation with major customer Quick MVP building and scaling through design thinking and discussions with stakeholders Change of mindset using the lean-agile methodology How hardware businesses are dealing with challenge of data monetization Business model options Malik Chitour, Line of Business Managing Director, Hyva
09:15	Digitalizing the Pharmaceutical Industry Through High-Impact, Agile Scrum Teams Increasing product quality and decreasing costs via process automation Boosting project efficiency and communication between teams via Kanban boards Establishment of self-organized scrum teams in a traditionally managed industry Improving productivity and innovation through lean and agile concepts Stella Serena Grosso, Senior Data Scientist, Leukocare AG
09:45	Why and How an Established B2B Retailer Starts a New Digital Business Model The B2B environment in building materials trading The need for an alternative business model Use cases of the cubotoo platform Our path to the best solution Organizational & cultural challenges Findings & recommendations Hendrik Leschber, Product Owner, cubotoo
10:15	Coffee break mit networking
11:00	How to Establish a Product Bubble Inside Your Company David Behlich, Head of Product Digital Retail Platform, Otto Group
11:30	Platform Economy for Quantum Computing The classical and quantum computing industry value chain (IT infrastructure, HW, SW) How to insert a new computing paradigm in an existing market Customer segmentation and go-to-market strategies Dealing with the market dynamics of an emerging technology (innovators, early adopters, etc.) Dealing with the infamous Gartner hype cycle (e.g. “Quantum Winter”) Employing service models for quantum computing (IaaS, PaaS, SaaS) in different customer segments Björn Pötter, Head of Products / Director IQM France, IQM Quantum Computers
12:00	Lunch Break
13:00	Managing One of the Biggest Home-Grown MLOps Platforms Orchestrating large team of 20+ PMs and 150 developers Management model and methods What it means to be be a data driven organisation Sanchit Juneja, Director Product (Big Data & Machine Learning Platform), Booking.com
13:30	Strategies for a Circular Product Management Why is circular product management different? Lifecycle vs. lifetime Shift from transaction to assets Key tactics for successful circular product management Data as enabler of proactive circularity Co-investing with customers in assets with new business models Increasing terminal value for lower costs of ownership Embedding circular design into product development Nikola Dojcinovic, Director of Product Management Health Informatics, Philips
14:00	Coffee break mit networking
14:30	How to Foster and Manage Digital Customer Engagement Vikram Ghotgalkar, Product Lead, ING
15:00	The Speedboat that Enables Container Ships How to stay agile in a data driven supply chain Customer driven development as leverage towards platform Agile and scrum vs project management Center product management around APIs as products Floor Tuinstra, Head of Product UBsend (Part of Heartland Group/ Bestseller)
15:30	Closing discussion and wrap-up

Program (click to open)

CET	Activity
08:00	Registration is open
08:30	Opening by the chairman
08:45	Transition to Digital Business Models in the Commercial Transport Vehicle Industry Use case started as a co-creation with major customer Quick MVP building and scaling through design thinking and discussions with stakeholders Change of mindset using the lean-agile methodology How hardware businesses are dealing with challenge of data monetization Business model options Malik Chitour, Line of Business Managing Director, Hyva
09:15	Digitalizing the Pharmaceutical Industry Through High-Impact, Agile Scrum Teams Increasing product quality and decreasing costs via process automation Boosting project efficiency and communication between teams via Kanban boards Establishment of self-organized scrum teams in a traditionally managed industry Improving productivity and innovation through lean and agile concepts Stella Serena Grosso, Senior Data Scientist, Leukocare AG
09:45	Why and How an Established B2B Retailer Starts a New Digital Business Model The B2B environment in building materials trading The need for an alternative business model Use cases of the cubotoo platform Our path to the best solution Organizational & cultural challenges Findings & recommendations Hendrik Leschber, Product Owner, cubotoo
10:15	Coffee break mit networking
11:00	How to Establish a Product Bubble Inside Your Company David Behlich, Head of Product Digital Retail Platform, Otto Group
11:30	Platform Economy for Quantum Computing The classical and quantum computing industry value chain (IT infrastructure, HW, SW) How to insert a new computing paradigm in an existing market Customer segmentation and go-to-market strategies Dealing with the market dynamics of an emerging technology (innovators, early adopters, etc.) Dealing with the infamous Gartner hype cycle (e.g. “Quantum Winter”) Employing service models for quantum computing (IaaS, PaaS, SaaS) in different customer segments Björn Pötter, Head of Products / Director IQM France, IQM Quantum Computers
12:00	Lunch Break
13:00	Managing One of the Biggest Home-Grown MLOps Platforms Orchestrating large team of 20+ PMs and 150 developers Management model and methods What it means to be be a data driven organisation Sanchit Juneja, Director Product (Big Data & Machine Learning Platform), Booking.com
13:30	Strategies for a Circular Product Management Why is circular product management different? Lifecycle vs. lifetime Shift from transaction to assets Key tactics for successful circular product management Data as enabler of proactive circularity Co-investing with customers in assets with new business models Increasing terminal value for lower costs of ownership Embedding circular design into product development Nikola Dojcinovic, Director of Product Management Health Informatics, Philips
14:00	Coffee break mit networking
14:30	How to Foster and Manage Digital Customer Engagement Vikram Ghotgalkar, Product Lead, ING
15:00	The Speedboat that Enables Container Ships How to stay agile in a data driven supply chain Customer driven development as leverage towards platform Agile and scrum vs project management Center product management around APIs as products Floor Tuinstra, Head of Product UBsend (Part of Heartland Group/ Bestseller)
15:30	Closing discussion and wrap-up

The booking becomes valid when confirmed by Cintona Ltd.
Cintona guarantees for the services stated on this website.
All tickets are transferable.
Cintona Ltd. is not liable for damages caused by technical malfunctions or force majeure like e.g. acts of God, war, riots, terrorist threats or activities, political constraints or trade disputes.
The regular cancellation fee is 25% of the invoice. In a period starting 4 weeks before the event the fee is 100% of the invoice.
Place of jurisdiction shall be Kreuzlingen, Switzerland.

Ticket includes

Access to all parts of the program (on-site or online, as you prefer)
Access to our networking app (if you like) to arrange meetings (on-site or online)
Access to online community with decks, videos and contacts
Full catering (for on-site participants)
Certificate of completion

Ticket is valid both for the conference onsite in Amsterdam or for a digital access via livestream. For the livestream we are using Cisco WebEx. Let us know your preferences until the event date. If you choose the livestream option, you will receive login data and technical instructions in the week before the event by Email.