HOW RADICAL R&D TRANSFORMATION TRANSFORMED THE WHOLE BUSINESS
- Understanding after-covid market shifts.
- Transition to connected products enabling new business models.
- Strategic choices across the organization.
- Strategic narratives aligning the organization.
- Shift to “Core Teams” with decision power, challenges, and outcomes sped up progress.
- Automotive industry as a benchmark.
- Technology shift for mass production.
- Managing supply chain impacts.
- In-sourcing software development: balancing external vs integrated resources.
- Using VR in R&D to speed up time-to-market.
- Integrating digital solutions into physical products for customer data and business opportunities.
- Usability, sustainability, and innovation: reducing CO2, driving 78 innovations, and disrupting the market with a new product.
- Case studies: actual results.