Digitalization Is Fundamentally Changing Product Management

Digitalization enriches product management with new technological, organizational, social and cultural dimensions. The development of digital services with new revenue streams and added value is a key of future competitiveness in B2B and B2C. The shift from classical products towards value-adding digital services requires PMs to to think even more connected and out-of-the-box. Collaboration with board, marketing, sales, R&D, manufacturing and IT is intensifying. New internal and external teams in fields like innovation, creation, digitalization or data analytics add to a matrix that has been complex even before. As “CEOs of the product” PMs orchestrate the productive exchange of all these players.

Digital experiences and service offers around the product have been becoming more and more business-critical in a society which is online 24/7. This is true for all industries, though dynamics differ. Connected products, digital platforms, big data, smart factories, new production processes, cross-industry cooperation, intelligent supply chains and decreasing customer loyalty foster the paradigm shift from products to on-demand-services.

By presenting selected use cases and business models the webinar teaches strategies, methods and tools of Product Management 4.0. It helps you to improve your personal digital competences quickly as well as the digital maturity level of your organization.

Interactive Networking Format

  • Inspiring talks (Cutting-edge business cases, strategies, technology, best management practices, analysis, methods)
  • Workshops
  • Networking meetings
  • Online archive and community

Topics

  • Changing profile and role of the product manager
  • Product management = business development?
  • Servitization: From products to digital services
  • Digital value creation
  • Digital value chains
  • Marketing of digital business models
  • Per-per-use and subscription models
  • Product Management 4.0 – CEO of the product?
  • How to increase acceptance for cloud-based service models
  • Methods for identifying use cases
  • Organisational and cultural change
  • Agile management methods (Design thinking, Scrum, Holacracy, ….)
  • Individualization and customer centricity
  • Methods for developing digital business models
  • Management methods in the 4.0 world
  • Platform economy
  • PM toolset of the future
  • Data management: Quality, interoperability, analytics, visualization
  • Big data analytics in product management
  • Market analytics / business analytics
  • Portfolio management
  • Complexity and variant management
  • Service 4.0 / Digital after sales processes
  • Digital twins: Creation and usage
  • Blockchain: Potential and outlook
  • How to increase customers willingness to share data
  • UX/CX (User Experience/Customer Experience)

Thanks a lot for the organization and the great speakers, really a nice and productive conference.

Antonio Cuadros Sanchez, VP Secured and Unsecured Lending, ING España & Portugal

Congratulations! Your performance in realising Product Management Strategy Day 4.0 was outstanding. Very informative and will help us with our tasks as product managers in the future.

Martin Hunkeler, Manager Sales/Marketing and Product Management, SCHNEEBERGER AG

Thank you for organising this event, the high quality of the presentations really surprised me in a positive way.

Patrick Berchtold, Product Marketing Manager, hubware

A highly educational event, with an excellent variety of speakers from multiple industries, geographies, and backgrounds.

David Tolley, Director Industry Strategy, Vocalink

It was a pleasure to share my insights with the attendees both whilst presenting and in the match meetings. Also, the open sessions were very engaging and really encouraged debate amongst the participants which was really interesting and engaging.

Winston Pearson, Product Manager – Cash Management, AccessPay

David Behlich, Head of Product Digital Retail Platform, Otto Group

How to Establish a Product Bubble Inside Your Company

Stella Serena Grosso, Senior Data Scientist, Leukocare AG

Building a High-Impact, Agile, Self-Organized Team in the Pharmaceutical Industry

  • Using scrum for rapid changes
  • Abolition of the team lead position
  • Establishing product owners as team interfaces
  • Redistribution of leadership tasks
  • Shift towards MVPs
  • Team autonomously managed hiring, workload and holidays
  • Result: High output, better innovation and more employee satisfaction

Manpreeth Bollu, Innovation Manager - AI Innovation and Incubation, Ericsson

Green Impact of Ethical and Responsible AI Governance Frameworks

  • EAIGG (Ethical AI Governance Group) and European Union (EU) Act – a general overview and tentative timelines
  • Requirement of a Product Management strategy in place prior to the EU regulation
  • Ethical AI principles in line with the sustainability development goals (SDGs).
  • Impact of the ethical governance and change in developing ML on project management.
  • Why responsible AI frameworks need to be deployed in a sustainable way

Nikola Dojcinovic, Director of Product Management Health Informatics, Philips

Strategies for a Circular Product Management

  • Why is circular product management different?
  • Lifecycle vs. lifetime
  • Shift from transaction to assets
  • Key tactics for successful circular product management
  • Data as enabler of proactive circularity
  • Co-investing with customers in assets with new business models
  • Increasing terminal value for lower costs of ownership
  • Embedding circular design into product development

Malik Chitour, Line of Business Managing Director, Hyva

Transition to Digital Business Models in the Commercial Transport Vehicle Industry

  • Use case started as a co-creation with major customer
  • Quick MVP building and scaling through design thinking and discussions with stakeholders
  • Change of mindset using the using the lean-agile methodology
  • How hardware businesses are dealing with challenge of data monetization
  • Business model options

CETActivity
08:00Registration is open
08:30Opening by the chairman
08:45Use Case / Strategy Insights / Management Practices

TBA
09:15Use Case / Strategy Insights / Management Practices

TBA
09:45Use Case / Strategy Insights / Management Practices

TBA
10:15Use Case / Strategy Insights / Management Practices

TBA
10:45Coffee break mit networking
11:15Workshop 1

TBA

Workshop 2

TBA

Or individual networking – arrange meetings with our app
11:30
11:45
12:00Lunch with networking
13:00Use Case / Strategy Insights / Management Practices

TBA
13:30Use Case / Strategy Insights / Management Practices

TBA
14:00Use Case / Strategy Insights / Management Practices

TBA
14:30Coffee break mit networking
15:00Workshop 1

TBA

Workshop 2

TBA
15:15
15:30
16:00Use Case / Strategy Insights / Management Practices

TBA
16:30Use Case / Strategy Insights / Management Practices

TBA
17:00Use Case / Strategy Insights / Management Practices

TBA
17:30Closing discussion and wrap-up
CETActivity
08:00Registration is open
08:30Opening by the chairman
08:45Use Case / Strategy Insights / Management Practices

TBA
09:15Use Case / Strategy Insights / Management Practices

TBA
09:45Use Case / Strategy Insights / Management Practices

TBA
10:15Use Case / Strategy Insights / Management Practices

TBA
10:45Coffee break mit networking
11:15Workshop 1

TBA

Workshop 2

TBA

Or individual networking – arrange meetings with our app
11:30
11:45
12:00Lunch with networking
13:00Use Case / Strategy Insights / Management Practices

TBA
13:30Use Case / Strategy Insights / Management Practices

TBA
14:00Use Case / Strategy Insights / Management Practices

TBA
14:30Coffee break mit networking
15:00Workshop 1

TBA

Workshop 2

TBA
15:15
15:30
16:00Use Case / Strategy Insights / Management Practices

TBA
16:30Use Case / Strategy Insights / Management Practices

TBA
17:00Use Case / Strategy Insights / Management Practices

TBA
17:30Closing discussion and wrap-up

Mövenpick Hotel Amsterdam City Centre, Piet Heinkade 11, 1019 BR Amsterdam, Netherlands, phone +31 205191200, hotel.amsterdam@movenpick.com


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