Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions

Full Product Portfolio Realignment to Achieve Sustainability Goals

  • Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels
  • Transforming from machine builder to solution provider
  • Transfer of the portfolio from fossil based to CO2 free products
  • Bigger portfolio as part of the transformation from component to system supplier
  • How does this all reflect in the product management of Rolls-Royce Power Systems

Manpreeth Bollu, Innovation Manager, Ethical AI Governance Lead, Ericsson

Green Impact of Ethical AI

  • Why it is important for Ericsson to deploy a Responsible AI framework
  • Impact on product management and practices
  • The positive impacts of a Responsible AI framework on sustainability

 

Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase

Translating the Corporate Carbon Strategy into a Product Strategy

  • Balancing sustainability goals with competitiveness
  • Collaboration of marketing and sustainability teams
  • Pushing environmental goals to the market through products
  • Our history of sustainable products and where we plan to go
  • Keep focus on business and brand improvements
  • Use case carbon neutral chair

Marcel Semmler, Director Product & Operations, Bauer Media Group 

How Product Managers Lead the Way to Sustainability 

  • Why building sustainable products is a key challenge for today’s PM
  • The underestimated Influence of PM on organisational and cultural sustainability
  • How to create a framework for sustainable PM

Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences

Sustainability as the New Normal

  • Barriers of consumers regarding the purchase of sustainable electronic products
  • How PMs can change the narrative to address these barriers

Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University

Sustainable Innovation

  • Increasing the usability of life cycle assessment for product development
  • Identification of fields of action for the development of sustainable products and solutions
  • Modularization as enabler for sustainable product design
  • Continuous innovations to extend the product life cycle

 

Malik Chitour, Line of Business Managing Director, Hyva

How Technology Accelerates Clean Mobility

  • How we develop energy-efficient products using optimized design and high-performing steel-grades
  • Electrifying trucks: Some development projects we are involved in together with major truck brands
  • Digitalisation: Software and IoT helping customers to improve efficiency while giving insights for further product improvements using Data Science

Björn Pötter, Head of Products, IQM Quantum Computers

Green Product Management in Quantum Computing

  • Increasing public awareness for IT energy consumption
  • Quantum computing needs drastically less energy for same results, compared to super computing
  • Quantum computing solves difficult computational problems in greentech fields like e.g. batteries, carbon fixation, efficient fertilizer production
  • How to translate the above findings into a product management strategy

Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University

Building Dynamic Capabilities to Develop Sustainable Products

  • Why sustainability has become a strategic imperative
  • Aspects of sustainable product design
  • How to overcome non-sustainable product dependencies
  • Results of a study investigating 19 industry-leading companies
  • Necessary microfoundations for successful sustainable product development

How Product Managers Create Sustainable Value

Products need to be sustainable to meet new legal and customer requirements. This simple fact has huge impacts on product management. At this online conference we deepen our understanding of ecosystems, methods, tools and challenges of green product management.

The goal of green product management is to minimize environmental impacts of a product during and after its life cycle, i.e. reducing waste, maximize resource efficiency (which includes an optimized carbon footprint), using toxic-free ingredients and environment-friendly procedures.

In theory this is a win-win situation for brands (new markets, competitive advantage, image, loyalty), customers (quality, maintenance, health) and society (jobs, resources, environment).

But high development costs can be risky if sustainable products and services only serve niche markets, especially under the impression of economic crisis and inflation.

  • Sustainability mindset in the organization
  • Sustainability as part of CSR
  • Digitalisation and product sustainability
  • Data science, predictive analytics and AI for improved sustainability
  • Sustainable ecosystems (partner, supplier etc.)
  • Sustainability and brand value
  • Metrics of product sustainability
  • Sustainability from a marketing and sales perspective
  • Regulatory developments
  • Sustainable design
  • Green supply chain management
  • Green procurement
  • Environment-friendly raw materials
  • Green manufacturing
  • Sustainable production and logistics
  • Responsible use and maintenance
  • Ease of recovery and disassembly
  • Circular economy (disposal and recycling)
  • Certification regimes and processes

Thanks a lot for the organization and the great speakers, really a nice and productive conference.

Antonio Cuadros Sanchez, VP Secured and Unsecured Lending, ING España & Portugal

Congratulations! Your performance in realising Product Management Strategy Day 4.0 was outstanding. Very informative and will help us with our tasks as product managers in the future.

Martin Hunkeler, Manager Sales/Marketing and Product Management, SCHNEEBERGER AG

Thank you for organising this event, the high quality of the presentations really surprised me in a positive way.

Patrick Berchtold, Product Marketing Manager, hubware

A highly educational event, with an excellent variety of speakers from multiple industries, geographies, and backgrounds.

David Tolley, Director Industry Strategy, Vocalink

It was a pleasure to share my insights with the attendees both whilst presenting and in the match meetings. Also, the open sessions were very engaging and really encouraged debate amongst the participants which was really interesting and engaging.

Winston Pearson, Product Manager – Cash Management, AccessPay

CETActivity
08:15Log-in is open
08:30Opening by the chairman
08:45Building Dynamic Capabilities to Develop Sustainable Products
  • Why sustainability has become a strategic imperative
  • Aspects of sustainable product design
  • How to overcome non-sustainable product dependencies
  • Results of a study investigating 19 industry-leading companies
  • Necessary microfoundations for successful sustainable product development
    Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University

  • 09:15Green Impact of Ethical AI
  • Why it is important for Ericsson to deploy a Responsible AI framework
  • Impact on product management and practices
  • The positive impacts of a Responsible AI framework on sustainability
    Manpreeth Bollu, Innovation Manager, Ethical AI Governance Lead, Ericsson
  • 09:45Green Product Management in Quantum Computing
  • Increasing public awareness for IT energy consumption
  • Quantum computing needs drastically less energy for same results, compared to super computing
  • Quantum computing solves difficult computational problems in greentech fields like e.g. batteries, carbon fixation, efficient fertilizer production
  • How to translate the above findings into a product management strategy
    Björn Pötter, Head of Products, IQM Quantum Computers
  • 10:15Use Case / Strategy Insights / Management Practices

    TBA
    10:45Coffee break mit networking
    11:15Sustainable Innovation
  • Increasing the usability of life cycle assessment for product development
  • Identification of fields of action for the development of sustainable products and solutions
  • Modularization as enabler for sustainable product design
  • Continuous innovations to extend the product life cycle
    Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University
  • 11:45How Technology Accelerates Clean Mobility
  • How we develop energy-efficient products using optimized design and high-performing steel-grades
  • Electrifying trucks: Some development projects we are involved in together with major truck brands
  • Digitalisation: Software and IoT helping customers to improve efficiency while giving insights for further product improvements using Data Science
    Malik Chitour, Line of Business Managing Director, Hyva
  • 12:15Lunch with networking
    13:15Sustainability as the New Normal
  • Barriers of consumers regarding the purchase of sustainable electronic products
  • How PMs can change the narrative to address these barriers
    Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences
  • 13:45Full Product Portfolio Realignment to Achieve Sustainability Goals
  • Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels
  • Transforming from machine builder to solution provider
  • Transfer of the portfolio from fossil based to CO2 free products
  • Bigger portfolio as part of the transformation from component to system supplier
  • How does this all reflect in the product management of Rolls-Royce Power Systems
    Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions
  • 14:15How Product Managers Lead the Way to Sustainability
  • Why building sustainable products is a key challenge for today’s PM
  • The underestimated Influence of PM on organisational and cultural sustainability
  • How to create a framework for sustainable PM
    Marcel Semmler, Director Product & Operations, Bauer Media Group
  • 14:45Coffee break mit networking
    15:15Translating the Corporate Carbon Strategy into a Product Strategy
  • Balancing sustainability goals with competitiveness
  • Collaboration of marketing and sustainability teams
  • Pushing environmental goals to the market through products
  • Our history of sustainable products and where we plan to go
  • Keep focus on business and brand improvements
  • Use case carbon neutral chair
    Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase
  • 15:45Use Case / Strategy Insights / Management Practices

    TBA
    16:15Closing discussion and wrap-up
    CETActivity
    08:15Log-in is open
    08:30Opening by the chairman
    08:45Building Dynamic Capabilities to Develop Sustainable Products
  • Why sustainability has become a strategic imperative
  • Aspects of sustainable product design
  • How to overcome non-sustainable product dependencies
  • Results of a study investigating 19 industry-leading companies
  • Necessary microfoundations for successful sustainable product development
    Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University

  • 09:15Green Impact of Ethical AI
  • Why it is important for Ericsson to deploy a Responsible AI framework
  • Impact on product management and practices
  • The positive impacts of a Responsible AI framework on sustainability
    Manpreeth Bollu, Innovation Manager, Ethical AI Governance Lead, Ericsson
  • 09:45Green Product Management in Quantum Computing
  • Increasing public awareness for IT energy consumption
  • Quantum computing needs drastically less energy for same results, compared to super computing
  • Quantum computing solves difficult computational problems in greentech fields like e.g. batteries, carbon fixation, efficient fertilizer production
  • How to translate the above findings into a product management strategy
    Björn Pötter, Head of Products, IQM Quantum Computers
  • 10:15Use Case / Strategy Insights / Management Practices

    TBA
    10:45Coffee break mit networking
    11:15Sustainable Innovation
  • Increasing the usability of life cycle assessment for product development
  • Identification of fields of action for the development of sustainable products and solutions
  • Modularization as enabler for sustainable product design
  • Continuous innovations to extend the product life cycle
    Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University
  • 11:45How Technology Accelerates Clean Mobility
  • How we develop energy-efficient products using optimized design and high-performing steel-grades
  • Electrifying trucks: Some development projects we are involved in together with major truck brands
  • Digitalisation: Software and IoT helping customers to improve efficiency while giving insights for further product improvements using Data Science
    Malik Chitour, Line of Business Managing Director, Hyva
  • 12:15Lunch with networking
    13:15Sustainability as the New Normal
  • Barriers of consumers regarding the purchase of sustainable electronic products
  • How PMs can change the narrative to address these barriers
    Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences
  • 13:45Full Product Portfolio Realignment to Achieve Sustainability Goals
  • Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels
  • Transforming from machine builder to solution provider
  • Transfer of the portfolio from fossil based to CO2 free products
  • Bigger portfolio as part of the transformation from component to system supplier
  • How does this all reflect in the product management of Rolls-Royce Power Systems
    Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions
  • 14:15How Product Managers Lead the Way to Sustainability
  • Why building sustainable products is a key challenge for today’s PM
  • The underestimated Influence of PM on organisational and cultural sustainability
  • How to create a framework for sustainable PM
    Marcel Semmler, Director Product & Operations, Bauer Media Group
  • 14:45Coffee break mit networking
    15:15Translating the Corporate Carbon Strategy into a Product Strategy
  • Balancing sustainability goals with competitiveness
  • Collaboration of marketing and sustainability teams
  • Pushing environmental goals to the market through products
  • Our history of sustainable products and where we plan to go
  • Keep focus on business and brand improvements
  • Use case carbon neutral chair
    Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase
  • 15:45Use Case / Strategy Insights / Management Practices

    TBA
    16:15Closing discussion and wrap-up

    Payment Options

      I book ticket/s for 299 EUR each

      First Name

      Family Name

      Company/Organisation

      Street

      Postal code

      City

      Country

      E-Mail

      Phone

      Your ticket includes
      • Access to live webinar
      • Access to webinar recordings (in our online community)
      • Access to Product Management 4.0 Online Community with all presentation decks
      • Certificate

      Send us a message