

Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions
Full Product Portfolio Realignment to Achieve Sustainability Goals
- Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels
- Transforming from machine builder to solution provider
- Transfer of the portfolio from fossil based to CO2 free products
- Bigger portfolio as part of the transformation from component to system supplier
- How does this all reflect in the product management of Rolls-Royce Power Systems
Manpreeth Bollu, Innovation Manager, SA Innovation & Incubation GFGO EIT (Ethical and Responsible AI Governance), Ericsson
Green Impact of Ethical AI
- EAIGG and European Union (EU) Act – general overview and tentative timelines
- Ethical AI principles in line with the sustainability development goals (SDGs).
- How ethical governance impacts the development of ML-based solutions
- Why responsible AI frameworks need to be deployed in a sustainable way
- Product management strategy should be in place prior to the EU regulation
- Impact for non-EU markets
Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase
Translating the Corporate Carbon Strategy into a Product Strategy
- Balancing sustainability goals with competitiveness
- Collaboration of marketing and sustainability teams
- Pushing environmental goals to the market through products
- Our history of sustainable products and where we plan to go
- Keep focus on business and brand improvements
- Use case carbon neutral chair
Marcel Semmler, Director Product & Operations, Bauer Media Group
How Product Managers Lead the Way to Sustainability
- Why building sustainable products is a key challenge for today’s PM
- The underestimated Influence of PM on organisational and cultural sustainability
- How to create a framework for sustainable PM
Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences
Sustainability as the New Normal
- Barriers of consumers regarding the purchase of sustainable electronic products
- How PMs can change the narrative to address these barriers
Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University
Sustainable Innovation
- Increasing the usability of life cycle assessment for product development
- Identification of fields of action for the development of sustainable products and solutions
- Modularization as enabler for sustainable product design
- Continuous innovations to extend the product life cycle

Malik Chitour, Line of Business Managing Director, Hyva
How Technology Accelerates Clean Mobility
- How we develop energy-efficient products using optimized design and high-performing steel-grades
- Electric trucks: Ongoing initiatives to enable faster transition
- Digitalisation: Software and IoT helping customers to improve efficiency while giving insights for further product improvements using Data Science

Björn Pötter, Head of Products, IQM Quantum Computers
Green Product Management in Quantum Computing
- Increasing public awareness for IT energy consumption
- Quantum computing needs drastically less energy for same results, compared to super computing
- Quantum computing solves difficult computational problems in greentech fields like e.g. batteries, carbon fixation, efficient fertilizer production
- How to translate the above findings into a product management strategy

Kishore Borra, Managing Director, The Energy Collective
Building Green Energy Products for Energy Retailers
- We have built Australia’s premier energy retailing stack as a start-up founded 2019
- Digital-first energy retailing technology platform
- Flexible, scalable and open architecture is key
- Offering customers meaningful ways to engage in the energy transition
- Minimising service costs
Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University
Tobias Gutmann, Assistant Professor, EBS University
Building Dynamic Capabilities to Develop Sustainable Products
- Why sustainability has become a strategic imperative
- Aspects of sustainable product design
- How to overcome non-sustainable product dependencies
- Results of a study investigating 19 industry-leading companies
- Necessary microfoundations for successful sustainable product development
How Product Managers Create Sustainable Value
Products need to be sustainable to meet new legal and customer requirements. This simple fact has huge impacts on product management. At this online conference we deepen our understanding of ecosystems, methods, tools and challenges of green product management.
The goal of green product management is to minimize environmental impacts of a product during and after its life cycle, i.e. reducing waste, maximize resource efficiency (which includes an optimized carbon footprint), using toxic-free ingredients and environment-friendly procedures.
In theory this is a win-win situation for brands (new markets, competitive advantage, image, loyalty), customers (quality, maintenance, health) and society (jobs, resources, environment).
But high development costs can be risky if sustainable products and services only serve niche markets, especially under the impression of economic crisis and inflation.
- Sustainability mindset in the organization
- Sustainability as part of CSR
- Digitalisation and product sustainability
- Data science, predictive analytics and AI for improved sustainability
- Sustainable ecosystems (partner, supplier etc.)
- Sustainability and brand value
- Metrics of product sustainability
- Sustainability from a marketing and sales perspective
- Regulatory developments
- Sustainable design
- Green supply chain management
- Green procurement
- Environment-friendly raw materials
- Green manufacturing
- Sustainable production and logistics
- Responsible use and maintenance
- Ease of recovery and disassembly
- Circular economy (disposal and recycling)
- Certification regimes and processes
Thanks a lot for the organization and the great speakers, really a nice and productive conference.
Antonio Cuadros Sanchez, VP Secured and Unsecured Lending, ING España & Portugal
Congratulations! Your performance in realising Product Management Strategy Day 4.0 was outstanding. Very informative and will help us with our tasks as product managers in the future.
Martin Hunkeler, Manager Sales/Marketing and Product Management, SCHNEEBERGER AG
Thank you for organising this event, the high quality of the presentations really surprised me in a positive way.
Patrick Berchtold, Product Marketing Manager, hubware
A highly educational event, with an excellent variety of speakers from multiple industries, geographies, and backgrounds.
David Tolley, Director Industry Strategy, Vocalink
It was a pleasure to share my insights with the attendees both whilst presenting and in the match meetings. Also, the open sessions were very engaging and really encouraged debate amongst the participants which was really interesting and engaging.
Winston Pearson, Product Manager – Cash Management, AccessPay
CET | Activity | |
08:15 | Log-in is open | ![]() |
08:30 | Opening by the chairman | |
08:45 | Building Dynamic Capabilities to Develop Sustainable Products Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University Tobias Gutmann, Assistant Professor, EBS University | ![]() ![]() |
09:15 | Green Impact of Ethical AI Manpreeth Bollu, Innovation Manager, SA Innovation & Incubation GFGO EIT (Ethical and Responsible AI Governance), Ericsson | ![]() |
09:45 | Green Product Management in Quantum Computing Björn Pötter, Head of Products, IQM Quantum Computers | ![]() |
10:15 | Coffee break with networking | ![]() |
10:45 | Sustainable Innovation Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University | ![]() |
11:15 | Full Product Portfolio Realignment to Achieve Sustainability Goals Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions | ![]() |
11:45 | Lunch with networking | ![]() |
12:45 | Sustainability as the New Normal Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences | ![]() |
13:15 | How Technology Accelerates Clean Mobility Malik Chitour, Line of Business Managing Director, Hyva | ![]() |
13:45 | How Product Managers Lead the Way to Sustainability Marcel Semmler, Director Product & Operations, Bauer Media Group | ![]() |
14:15 | Coffee break with networking | ![]() |
14:30 | Building Green Energy Products for Energy Retailers Kishore Borra, Managing Director, The Energy Collective | ![]() |
15:00 | Translating the Corporate Carbon Strategy into a Product Strategy Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase | ![]() |
15:30 | Closing discussion and wrap-up | ![]() ![]() |
CET | Activity | |
08:15 | Log-in is open | ![]() |
08:30 | Opening by the chairman | |
08:45 | Building Dynamic Capabilities to Develop Sustainable Products Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University Tobias Gutmann, Assistant Professor, EBS University | ![]() ![]() |
09:15 | Green Impact of Ethical AI Manpreeth Bollu, Innovation Manager, SA Innovation & Incubation GFGO EIT (Ethical and Responsible AI Governance), Ericsson | ![]() |
09:45 | Green Product Management in Quantum Computing Björn Pötter, Head of Products, IQM Quantum Computers | ![]() |
10:15 | Coffee break with networking | ![]() |
10:45 | Sustainable Innovation Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University | ![]() |
11:15 | Full Product Portfolio Realignment to Achieve Sustainability Goals Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions | ![]() |
11:45 | Lunch with networking | ![]() |
12:45 | Sustainability as the New Normal Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences | ![]() |
13:15 | How Technology Accelerates Clean Mobility Malik Chitour, Line of Business Managing Director, Hyva | ![]() |
13:45 | How Product Managers Lead the Way to Sustainability Marcel Semmler, Director Product & Operations, Bauer Media Group | ![]() |
14:15 | Coffee break with networking | ![]() |
14:30 | Building Green Energy Products for Energy Retailers Kishore Borra, Managing Director, The Energy Collective | ![]() |
15:00 | Translating the Corporate Carbon Strategy into a Product Strategy Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase | ![]() |
15:30 | Closing discussion and wrap-up | ![]() ![]() |

Payment Options
- Credit Card / Paypal: Please register on our external ticketing portal to pay with CC or Paypal
- Invoice: Please use the form below
- Access to live webinar
- Access to webinar recordings (in our online community)
- Access to Product Management 4.0 Online Community with all presentation decks
- Certificate
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