Green Product Management 12 December -

Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions

Full Product Portfolio Realignment to Achieve Sustainability Goals

Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels
Transforming from machine builder to solution provider
Transfer of the portfolio from fossil based to CO2 free products
Bigger portfolio as part of the transformation from component to system supplier
How does this all reflect in the product management of Rolls-Royce Power Systems

Manpreeth Bollu, Innovation Manager, SA Innovation & Incubation GFGO EIT (Ethical and Responsible AI Governance), Ericsson

Green Impact of Ethical AI

EAIGG and European Union (EU) Act – general overview and tentative timelines
Ethical AI principles in line with the sustainability development goals (SDGs).
How ethical governance impacts the development of ML-based solutions
Why responsible AI frameworks need to be deployed in a sustainable way
Product management strategy should be in place prior to the EU regulation
Impact for non-EU markets

Products need to be sustainable to meet new legal and customer requirements. This simple fact has huge impacts on product management. At this online conference we deepen our understanding of ecosystems, methods, tools and challenges of green product management.

The goal of green product management is to minimize environmental impacts of a product during and after its life cycle, i.e. reducing waste, maximize resource efficiency (which includes an optimized carbon footprint), using toxic-free ingredients and environment-friendly procedures.

In theory this is a win-win situation for brands (new markets, competitive advantage, image, loyalty), customers (quality, maintenance, health) and society (jobs, resources, environment).

But high development costs can be risky if sustainable products and services only serve niche markets, especially under the impression of economic crisis and inflation.

Sustainability mindset in the organization
Sustainability as part of CSR
Digitalisation and product sustainability
Data science, predictive analytics and AI for improved sustainability
Sustainable ecosystems (partner, supplier etc.)
Sustainability and brand value
Metrics of product sustainability
Sustainability from a marketing and sales perspective
Regulatory developments
Sustainable design
Green supply chain management
Green procurement
Environment-friendly raw materials
Green manufacturing
Sustainable production and logistics
Responsible use and maintenance
Ease of recovery and disassembly
Circular economy (disposal and recycling)
Certification regimes and processes

CET	Activity
08:15	Log-in is open
08:30	Opening by the chairman
08:45	Building Dynamic Capabilities to Develop Sustainable Products Why sustainability has become a strategic imperative Aspects of sustainable product design How to overcome non-sustainable product dependencies Results of a study investigating 19 industry-leading companies Necessary microfoundations for successful sustainable product development Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University Tobias Gutmann, Assistant Professor, EBS University
09:15	Green Impact of Ethical AI EAIGG and European Union (EU) Act – general overview and tentative timelines Ethical AI principles in line with the sustainability development goals (SDGs). How ethical governance impacts the development of ML-based solutions Why responsible AI frameworks need to be deployed in a sustainable way Product management strategy should be in place prior to the EU regulation Impact for non-EU markets Manpreeth Bollu, Innovation Manager, SA Innovation & Incubation GFGO EIT (Ethical and Responsible AI Governance), Ericsson
09:45	Green Product Management in Quantum Computing Increasing public awareness for IT energy consumption Quantum computing needs drastically less energy for same results, compared to super computing Quantum computing solves difficult computational problems in greentech fields like e.g. batteries, carbon fixation, efficient fertilizer production How to translate the above findings into a product management strategy Björn Pötter, Head of Products, IQM Quantum Computers
10:15	Coffee break with networking
10:45	Sustainable Innovation Increasing the usability of life cycle assessment for product development Identification of fields of action for the development of sustainable products and solutions Modularization as enabler for sustainable product design Continuous innovations to extend the product life cycle Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University
11:15	Full Product Portfolio Realignment to Achieve Sustainability Goals Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels Transforming from machine builder to solution provider Transfer of the portfolio from fossil based to CO2 free products Bigger portfolio as part of the transformation from component to system supplier How does this all reflect in the product management of Rolls-Royce Power Systems Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions
11:45	Lunch with networking
12:45	Sustainability as the New Normal Barriers of consumers regarding the purchase of sustainable electronic products How PMs can change the narrative to address these barriers Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences
13:15	How Technology Accelerates Clean Mobility How we develop energy-efficient products using optimized design and high-performing steel-grades Electric trucks: Ongoing initiatives to enable faster transition Digitalisation: Software and IoT helping customers to improve efficiency while giving insights for further product improvements using Data Science Malik Chitour, Line of Business Managing Director, Hyva
13:45	How Product Managers Lead the Way to Sustainability Why building sustainable products is a key challenge for today’s PM The underestimated Influence of PM on organisational and cultural sustainability How to create a framework for sustainable PM Marcel Semmler, Director Product & Operations, Bauer Media Group
14:15	Coffee break with networking
14:30	Building Green Energy Products for Energy Retailers We have built Australia’s premier energy retailing stack as a start-up founded 2019 Digital-first energy retailing technology platform Flexible, scalable and open architecture is key Offering customers meaningful ways to engage in the energy transition Minimising service costs Kishore Borra, Managing Director, The Energy Collective
15:00	Translating the Corporate Carbon Strategy into a Product Strategy Balancing sustainability goals with competitiveness Collaboration of marketing and sustainability teams Pushing environmental goals to the market through products Our history of sustainable products and where we plan to go Keep focus on business and brand improvements Use case carbon neutral chair Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase
15:30	Closing discussion and wrap-up

CET	Activity
08:15	Log-in is open
08:30	Opening by the chairman
08:45	Building Dynamic Capabilities to Develop Sustainable Products Why sustainability has become a strategic imperative Aspects of sustainable product design How to overcome non-sustainable product dependencies Results of a study investigating 19 industry-leading companies Necessary microfoundations for successful sustainable product development Lukas Kortus, Consultant & Doctoral Candidate, Siemens & EBS University Tobias Gutmann, Assistant Professor, EBS University
09:15	Green Impact of Ethical AI EAIGG and European Union (EU) Act – general overview and tentative timelines Ethical AI principles in line with the sustainability development goals (SDGs). How ethical governance impacts the development of ML-based solutions Why responsible AI frameworks need to be deployed in a sustainable way Product management strategy should be in place prior to the EU regulation Impact for non-EU markets Manpreeth Bollu, Innovation Manager, SA Innovation & Incubation GFGO EIT (Ethical and Responsible AI Governance), Ericsson
09:45	Green Product Management in Quantum Computing Increasing public awareness for IT energy consumption Quantum computing needs drastically less energy for same results, compared to super computing Quantum computing solves difficult computational problems in greentech fields like e.g. batteries, carbon fixation, efficient fertilizer production How to translate the above findings into a product management strategy Björn Pötter, Head of Products, IQM Quantum Computers
10:15	Coffee break with networking
10:45	Sustainable Innovation Increasing the usability of life cycle assessment for product development Identification of fields of action for the development of sustainable products and solutions Modularization as enabler for sustainable product design Continuous innovations to extend the product life cycle Christina Ruschitzka, Research Associate and Ph.D. Candidate, Machine Tool Lab, RWTH Aachen University
11:15	Full Product Portfolio Realignment to Achieve Sustainability Goals Coping with regulatory CO2 requirements as a manufacturer power generators operated with carbon-based fuels Transforming from machine builder to solution provider Transfer of the portfolio from fossil based to CO2 free products Bigger portfolio as part of the transformation from component to system supplier How does this all reflect in the product management of Rolls-Royce Power Systems Michael Finkbeiner, Director PM Electrical Solutions & Automation (PMS), Rolls Royce Solutions
11:45	Lunch with networking
12:45	Sustainability as the New Normal Barriers of consumers regarding the purchase of sustainable electronic products How PMs can change the narrative to address these barriers Helen Vogt, Head MAS Product Management, Zurich University of Applied Sciences
13:15	How Technology Accelerates Clean Mobility How we develop energy-efficient products using optimized design and high-performing steel-grades Electric trucks: Ongoing initiatives to enable faster transition Digitalisation: Software and IoT helping customers to improve efficiency while giving insights for further product improvements using Data Science Malik Chitour, Line of Business Managing Director, Hyva
13:45	How Product Managers Lead the Way to Sustainability Why building sustainable products is a key challenge for today’s PM The underestimated Influence of PM on organisational and cultural sustainability How to create a framework for sustainable PM Marcel Semmler, Director Product & Operations, Bauer Media Group
14:15	Coffee break with networking
14:30	Building Green Energy Products for Energy Retailers We have built Australia’s premier energy retailing stack as a start-up founded 2019 Digital-first energy retailing technology platform Flexible, scalable and open architecture is key Offering customers meaningful ways to engage in the energy transition Minimising service costs Kishore Borra, Managing Director, The Energy Collective
15:00	Translating the Corporate Carbon Strategy into a Product Strategy Balancing sustainability goals with competitiveness Collaboration of marketing and sustainability teams Pushing environmental goals to the market through products Our history of sustainable products and where we plan to go Keep focus on business and brand improvements Use case carbon neutral chair Kaila Bryzgalski, Product Sustainability Marketing Manager, Steelcase
15:30	Closing discussion and wrap-up

How Product Managers Create Sustainable Value

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